BlowUp Art The Hague 

A spectacular walking tour of the streets and squares surrounding the Binnenhof in Museum Quarter


Various inflatable artworks in The Hague

We wrote a blog about it the other day, but Inflatable Art, or BlowUp art is hot! Until October 13 2022, you can walk the BlowUp Art route in The Hague. A spectacular walking route around the Binnenhof where a selection of internationally working artists, including some from The Hague, are responsible for the BlowUp Art. The temporary exhibition in public space puts the familiar surroundings of the Museum Quarter in a new light.

 The enormous BlowUps can be found at Museum de Gevangenpoort, the shell path along the Hofvijver, the Koninklijke Schouwburg, the Schoorsteenvegerstraat and the statue of William of Orange on t' Plein. All the objects were specially designed and produced for these places. And Publi Air had the honor of working on four of these Inflatable Art installations.



The Artists

All objects were created especially for the place by international and Dutch artists: Steve Messam, Marleen SleeuwitsAdrianus Kundert, Larissa Ambachtsheer and Ludmila Rodrigues & Mike Rijnierse.


The Prison Gate by Steve Messam

Steve Messam (United Kingdom) is one of the artists causing international furor with his giant "inflatables. The bright green 'Tunnel' transforms the arch of the Prison Gate into a joyously bubbling embrace, which visitors can enter via a wooden bridge specially constructed in the underpass. Publi Air is responsible for the execution of this inflatbale art installation.


Royal Theatre by Marleen Sleeuwits

Marleen Sleeuwits is a successful multidisciplinary artist. Her work is characterized by trying to fathom the properties of a location or place in order to then enhance them by adding or inserting new elements. And this time by means of inflatables.

For days she cycled through The Hague for this installation to photograph columns. She added that collection in all sorts of sizes and colors to this forecourt of the Koninklijke Schouwburg. Together with Marleen, Publi Air brought this striking installation to life.


Sunset on The Hague, Hofvijver by Rodriques + Rijnierse

An awesome installation that we previously installed for artist duo Mike Rijnierse and Ludmila Rodrigues in Delft. The Hague artist duo created a floating portrait of the sunset that invites visitors to walk around it and wonder what they actually see while taking pictures. Sunset on Delft was inspired by Vermeer's painting "View of Delft," which hangs in the Mauritshuis.

This installation can be seen in the Hofvijver from Thursday, October 6 to Sunday, October 9 from 7 p.m. - 11 p.m.


Schoorsteenvegerstraat by Larissa Ambachtsheer

The young Hague artist Larissa Ambachtsheer is known for her artworks of a mixed technique of painting and photography. At the invitation of BinnenhofBuiten, she developed The Intervention in the Schoorsteenvegersstraat (next to Pulchri Studio). This installation forms a striking colorful contrast to the stateliness of Lange Voorhout. Again, Publi Air is co-responsible for the execution.




William of Orange on the Square by Steve Messam

It looks as if the crown of the Statue of Liberty has fallen over the shoulders of the Father of the Fatherland. More than three meters high, large moving spikes hug the statue of William of Orange on the Plein. Spectators can walk underneath the temporary installation and the lighting in the artwork enhances the atmosphere of the monumental intervention. An awesome example of Inflatable Art!



Lange Vijverberg by Adrianus Kundert 

Adrianus Kundert is a Dutch designer who gained worldwide fame mainly as co-inventor of @basketclub, a network of designers who inspired each other on Instagram during the corona pandemic by translating emoticons into three-dimensional fabrics. Playfulness, craft and irony also go well with Blowups, and that's easy to see at the object on Lange Vijverberg.




BlowUp Art The Hague

All artworks can still be seen through Thursday, Oct. 13, in and around the Binnenhof. BlowUp Art The Hague is a production of BinnenhofBuiten, a project of The Hague & Partners. BinnenhofBuiten organizes events and activities during the renovation of the Binnenhof.


Interested in BlowUp Art? 

Would you like to brainstorm with our team about inflatable Art and mega BlowUps? We would love to think along with you.
Please feel free to contact Pepijn of Samuel.

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