BlowUp Art The Hague 2023 

Walk past crazy and colorful blow-up art during the second edition of BlowUp Art in Museumkwartier The Hague!


Second edition BlowUp Art colors The Hague, thanks in part to Publi Air

New year, new Blowup Art The Hague. By now this event has become one of our favorite events of the year. Not only because we are allowed to participate in this beautiful initiative, but also because we notice that BlowUp Art is getting more and more popular.

From May 5 until May 28 you can walk the entire BlowUp Art route in the Museum Quarter in The Hague.

The second edition of BlowUp Art The Hague introduces you to spectacular, inflatable creations designed specifically for a certain location in the Museumkwartier. Also this year, the inflatable art pieces have been designed by national and international artists. During the walk you will discover five works of art in the open air; a sixth work of art hangs in the historic, covered shopping street De Passage. You don't want to miss this exhibition!



The route

The six, otherwise temporary, artworks were specially designed for the Berlage Kiosk on the Buitenhof, the Hofvijver, the side facade of Het Nationale Theater - the Koninklijke Schouwburg, the exit of the Museumkwartier parking garage on Tournooiveld, the Passage and the shell path along Lange Vijverberg.


The Artists

Paul Cournet (FR/NL)
Steve Messam (UK)
Raw Color (D/NL)
Lambert Kamps (NL)
Yamuna Forzani (IT/UK/NL)
Theo Botschuijver (NL)


Paul Cournet – Solar Cloud

'The Solar Cloud' floats like a large cushion above the pavilion that Berlage designed a hundred years ago. Cournet's new intervention seems umbilically connected to this jewel of The Hague's architectural history.

That Paul Cournet had his eye on the Berlage Kiosk as the location for his blowup artwork is not surprising. After studying architecture in Bordeaux and Paris, Paul Cournet worked as a senior architect at Rem Koolhaas' renowned OMA in Rotterdam. Since 2021, he has had his own studio named "Cloud".


Steven Messam – Crested

Bigger than a house but light as a feather. One of the benefits of Inflatable Art. Steve Messam's inflatable textile artworks are often used on monumental buildings around the world.

Once inflated, Crested's impact is profound. The bright red dots move undulating in the wind and make the Exit of parking garage Museumkwartier and cheerful situation.


Raw Color – Compressed Cylinders

'Compressed Cylinders' consists of a number of lanky tubes pumped up against the walls of an empty shop window. The space literally fills with color. And when they deflate again, a new cheerful composition emerges.

This striking and colorful installation was created by Raw Color from Eindhoven. Since 2007, the design duo (Daniera ter Haar (NL) and Christoph Brach (D) has been developing a pure approach to color, which can take shape in graphic design, photography, products and now also in Blowup Art.




Lambert Kamps – Submarine

Our contemporary world is full of items, like cars, buildings and infra, that we use only a small part of the day. For designer and artist Lambert Kamps, the available space in our country is too precious to treat thoughtlessly.

The Blowup installation 'Submarine' in the Hofvijver rises to the surface and, after a while, sinks under the water again. This art object plays with Shakespeare's famous question: 'to be or not to be'.



Yamuna Forzani – Een groot hart

In this facade on Schouwburgstraat, two old buildings push against the gray and dull new building of the Royal Theater. This location is a prime spot for Yamuna Forzani, an Italian-English artist. For she loves those contradictions in the streetscape.

Embraced by + and -> symbols, Forzani's globe represents equality and optimism. Forzani studied Textile and Fashion at the KABK and works from her hometown, The Hague.




Theo Botschuijver - Ode to the Light Bulb

It is never pitch black in the dome of The Passage. Over a century ago, Electricity ensured that houses and starts were never dark again. 'A bit of a shame that the light bulb has been forgotten,' says artist Theo Botschuijver. 'Energy-saving bulbs and LED. More economical of course, had never come about without this incandescent icon'. The "Ode to the Light Bulb" is on display in the dome of The Passage.

Theo Botschuijver has been working in Blowup Art since 1967. Music lovers may recognize the giant blowup pig from Pink Floyd's 1977 Animals. Also Sean Connery in a big silver ball walking on water in James Bond's "Diamonds are Forever" is his work.

Visit BlowUp Art The Hague

All artworks will be on display until May 28, 2023 in the Haagsche Museumkwartier. BlowUp Art The Hague is a production of BinnenhofBuiten, a project of The Hague & Partners. BinnenhofBuiten organizes events and activities during the renovation of the Binnenhof. More information can be found on the website.

Photography © Ronald Smits 2023


Interested in BlowUp Art? 

Would you like to brainstorm with our team about inflatable Art and mega BlowUps? We would love to think along with you.
Please feel free to contact Pepijn of Samuel.

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